The Ukrainian Professional Esports Association (UPEA) will be the organizing partner of the first-ever FIFA 21 esports match between Shakhtar and Dynamo. The game will take place on April 17 at the NSC "Olympic".
Esports clasico will take place on the eve of the matches of the main teams within the Ukrainian Premier League at 14:00. Shakhtar will be represented by Oleksiy Forlan FS Mercer, Vitaliy Labotryas Mukha will stand for Dynamo. The match is going to be held in bo3 format, and esports athletes will be playing for their own Shakhtar and Dynamo's esports counterparts.
Dmytro Kyrylenko, FC Shakhtar Commercial Director:
For Shakhtar, holding such a match is a step forward in finding new options for communicating with the audience of fans. We consider e-sports to be a promising area that not only attracts participants, but also becomes one of the types of full-fledged entertainment content for viewers, allowing to monetize it. The exhibition match will allow us to evaluate the audience's reaction to the new content format and decide on the direction for the clubs to move in the future. It may well result in the creation of a full-fledged cyber football league.
Oleksiy Palamarchuk, Vice President for Marketing for Dynamo:
Dynamo started developing the e-sports line even earlier. Since then we have conducted several tournaments; the Dynamo player Vitalii Mukha represented our club at several international competitions. Last year, the Dynamo players held a FIFA 2020 open club tournament which was watched live by the White-and-Blues’ fans. We are ready to further develop this area and would like to encourage other UPL clubs to take steps forward in e-sports. I am sure that our fans will not leave any kind of Dynamo’s activity in e-sports unnoticed.
We remind you that in December 2020, UPEA began cooperation with an associate member of the Basketball Federation of Ukraine - the Cyber Basketball Federation of Ukraine. The memorandum was signed by the President of the Federation Maxim Utekhin and UPEA Board Member Oleg Rybalka.